Why Sameness is Not a Strategy

When a competing business has carved out a clear advantage through some particular product or service, it may be necessary to follow suit and do whatever your competitor is doing so well. But that might not be enough. “Sameness” is never a reliable strategy when it comes to creating a competitive advantage. In fact, it’s the fastest way to bore customers or become nothing more than a commodity in your market. If you want to develop a competitive edge, find your own niche in something that pro...