How Many Fans Have I Lost Because of Facebook Likes Update?

As we reported in this blog a few days ago, Facebook will no longer factor in Likes from users who have voluntarily deactivated their accounts or users who have passed away, so it’s possible that Page admins had seen a small dip in their number of Page likes between 9th and 12thMarch as a result of this update. The question, therefore, is how many fans have been lost due to unlike and how many have disappeared with the Facebook update.

Although this update has positive side effects, such as more accurate data on your audience and a slight increase of the organic reach and engagement (because a Facebook page can never show their updates to inactive and deactivated profiles); it’s possible that you want to solve that question. So here’s the answer:

First, you can see the Average of Fans Lost according to the total Fan Page Likes in this table:

These average percentages has been published by Cool Tabs. This platform has used its own free service Page Performance to analyze all the fan pages managed with Cool Tabs to get the loss averages.

Second, you can know your own loss using Page Performance. If you try it, you will see how many “Likes” have been removed from the total looking at the first two charts between 9th and 12thMarch. If you realize that there’s a drop on the “Total Likes” chart that is not reflected in the “History of Your Fans” chart next to it, those are the “Likes” that have been removed from your company’s page due to the update. This is because Page Performance does not show removed fans as fans lost, only unlikes are fans lost.

I hope that your loss is not too large and your page is offset by new active fans!

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