Lexus Is Changing The Way It Sells Cars. Step One: Stop Ignoring Women

With a program called Lexus Difference, the carmaker hopes to improve the shopping experience for a new generation of buyers.

Acknowledge the women in a group first. Wait three beats before replying to make sure somebody has finished speaking. Follow up with a call or email when you say you will. These are just a few of the recommendations that make up a new Lexus program designed to turn the daunting dealership into an appealing destination.

Read Full Story

[image error]