The Other Shoe Drops: Facebook May Soon Host News Sites' Content Inside Facebook

Facebook is persuading news sites to host their content on Facebook. It part of the network's grand plan to keep users within its walls.

Last summer, the Gawker website received about 15 million visits in the month of June. Editors were perplexed when, the very next month, that number plummeted 25%, to 11 million. Soon, the cause of the drop came out: Facebook had changed its news feed algorithm, and posts from sites like Gawker were suddenly given a lower rank in users' feeds. Facebook demonstrated that it could make or break websites with a simple tweak to its algorithm.

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