What I Learned After Four Years of #SelfPublishing #RachelleAyala #indieauthor #writer

1. You Just Don't Know
If traditional publishers don't know which book will sell, neither do you. You might have studied the trends, researched your competition, created the best, most polished book. You got a great cover and wrote an awesome product description. You hired the entire slew of editors. Your last book in this series sold like snow cones in a hot summer day, but this particular book isn't moving.

Meanwhile, the short story you dug out of your slush pile, the one you wrote for your...