If you want to break down walls with an audience and influence them to act, nothing beats a well-told story. To create that story, simplicity is key: you need three basic elements:
Character Goal Challenge
Now you can make it as complicated as you want, layering on other elements like a turning point or a surprising twist. But these are the three legs of the stool. Without them, your story falls down.
Besides, three is just easier to remember. I had an audience member once who said he atte...
Published on March 19, 2015 03:30