Here's What Automakers Think About Apple Entering The Car Market

Apple's car project is still a mind-bending rumor, but car industry execs are already weighing in.

On a Thursday morning in early November 2006, Palm CEO Ed Colligan fielded a question that, in hindsight, he probably wishes he had answered differently. Speaking at a Churchill Club breakfast, Colligan responded to a query from New York Times reporter John Markoff about whether Apple would indeed try to enter the smartphone market with the then-rumored iPhone. The Treo maker said: "We've learned and struggled for a few years here, figuring out how to make a decent phone. PC guys are not going to just figure this out. They're not going to just walk in."

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Published on March 19, 2015 03:00
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