You Thought I Was Joking MZ… (3/18/15)

I know you thought that I was bluffing. To tell you the truth MZ I was procrastinating a little too much today and almost didn’t get this post in before my self-imposed deadline of 9am. However, I was feverishly writing till the sun came up just to make sure I didn’t disappoint you.

I know you are used to disappointing other people; you are so good at it after all. Take the following reply I received via email from you regarding a suggestion I sent you.

“MAR 16, 2015  |  10:56AM PDT

Suzi A. replied:

Hello,

Thank you for submitting your thoughts on this! We will definitely pass on your suggestion! Please keep in mind that we receive hundreds of suggestions each day. Be sure to check the blog regularly for new and exciting updates.

If you have any new suggestions or feedback, please let us know by submitting a new support request. We love to hear them!

Thank you for playing Game of War – Fire Age!

Sincerely,

Suzi”

Regarding Suzi’s point that you have hundreds of daily suggestions; that doesn’t surprise me in the least. You have hundreds of suggestions because people continually write in about very similar issues that you choose not to fix, and that is why you are inundated with customer feedback. Perhaps if you fixed some of the concerns we have you wouldn’t get so much fan mail.

Why don’t we do this? How about we redirect some of that $40 million you came up with to pay Kate Upton to be your smokin’ hot Avatar and face of the company, and apply it to your infrastructure so that the game play is better for the customers. You know the lag time was so bad for me the other day that I lost a days worth of work grinding out new troops. I heard a friend say she was in the middle of doing something until the game just randomly happened to boot her out.

I understand that Kate commands top dollar and you might not be able to just say, “Hey babe we need to give you a pay cut so that we can provide a quality product to our customers before they tell us to kick rocks because our service sucks.” So I have an alternative idea. Cut back on the ad campaign. The $4.5 million per 30 second Super Bowl ad is a little pricey in my opinion, but it was a good investment if you asked me cause it is the only time of the year that people actually watch commercials. Hell the Super Bowl party I was at the commercials were the highlight of the night. However, you can ease back on the day to day TV, and the movie theater ads are just plain overkill.

Look at the end of the day it doesn’t matter how many people know about GoW because a turd is a turd, and all turds stink. I’m not saying you are currently at turd status, but you are gravitating in that general direction. In fact once you arrive at turd status being a household name is actually a liability.

Jonny walks up to Joe and asks, “I was thinking about getting into GoW. Do you still play?”

“Sorry Jonny. I quit playing last month. I had a bunch of problems and this girl name Suzi gave me some crappy canned BS email reply. It isn’t worth your time!”

All of a sudden your fancy ad campaign is creating a negative return on investment. By marginalizing your customers with patronizing responses that insult their intelligence you’re creating ill will.

We’ll continue this line of thought tomorrow, but for the mean time respect your customers by providing better service instead of simply trying to raise quarterly revenue streams. Thanks for listening MZ #PowerToThePlayers