Why Using Networked Blogs isn't Helpful for Building an Online Platform
by Edie Melson @EdieMelson
Lately I've seen a resurgence of an old Facebook app, Networked blogs. Truthfully, I didn't think anyone still used this. But it's come up, so I thought it would be a good idea to share what is involved with this app.
This is an app you sign up for on Facebook. Over time a new post is published, Networked Blogs picks it up, publishes it to Facebook and also to Twitter.
On the surface it looks like a great idea.
BUT, as most things that look too good to be true, it's not a good idea. Here's why:
1. As I've said before, interaction, shares and click throughs are much lower when it's a computer generated post. This is due to the fact that we, as a social media audience, are much more savvy and just don't bother when the post is generated from a computer.
2. Since Facebook has instigated the Edgerank Algorithm (which decides what posts show up on your newsfeed) they are penalizing updates shared through an app - including their own Networked Blogs app!!!! Anything shared by an app ranks as less important and garners less organic shares from FB.
3. Networked blogs doesn't lead to click throughs to your blog site because it's mirrored (hosted) on the Facebook App. It looks like your blog, but the URL is different. All those people who think they're visiting your blog, really aren't. And your numbers on your blog site will reflect that. You are essentially building FB's platform, not yours.
4. Facebook has mentioned (in the past year) that they are getting ready to discontinue Networked Blogs. This isn't reflected on the Networked blogs site, but if you do a quick search of Networked blogs on Google, you'll notice there's very little new that's been written about this app since 2011. There's a reason for that—it's outdated and just not a good idea.
For those who'd like outside verification (and I applaud you for digging deeper) here are a couple of blog posts, completely unrelated to me, that give you other bloggers opinions of the Networked Blogs App. I had to dig to find recent posts because really no one is talking about this app.
http://www.dilipstechnoblog.com/2014/09/why-networkedblogs-may-not-be-good-idea.html
http://joinchado.empowernetwork.com/blog/networkedblogs-eyes-on-content
Now I'd like to know what your experience has been with this app? Also if you have any questions, be sure to leave them in the comments section below.
Don't forget to join the conversation!
Blessings,
Edie
TWEETABLES
Using Networked Blogs may be hurting your online platform - via @EdieMelson (Click to Tweet)
Why Using Networked Blogs isn't Helpful for Building an Online Platform - via @EdieMelson (Click to Tweet)
Lately I've seen a resurgence of an old Facebook app, Networked blogs. Truthfully, I didn't think anyone still used this. But it's come up, so I thought it would be a good idea to share what is involved with this app.This is an app you sign up for on Facebook. Over time a new post is published, Networked Blogs picks it up, publishes it to Facebook and also to Twitter.
On the surface it looks like a great idea.
BUT, as most things that look too good to be true, it's not a good idea. Here's why:
1. As I've said before, interaction, shares and click throughs are much lower when it's a computer generated post. This is due to the fact that we, as a social media audience, are much more savvy and just don't bother when the post is generated from a computer.
2. Since Facebook has instigated the Edgerank Algorithm (which decides what posts show up on your newsfeed) they are penalizing updates shared through an app - including their own Networked Blogs app!!!! Anything shared by an app ranks as less important and garners less organic shares from FB.3. Networked blogs doesn't lead to click throughs to your blog site because it's mirrored (hosted) on the Facebook App. It looks like your blog, but the URL is different. All those people who think they're visiting your blog, really aren't. And your numbers on your blog site will reflect that. You are essentially building FB's platform, not yours.
4. Facebook has mentioned (in the past year) that they are getting ready to discontinue Networked Blogs. This isn't reflected on the Networked blogs site, but if you do a quick search of Networked blogs on Google, you'll notice there's very little new that's been written about this app since 2011. There's a reason for that—it's outdated and just not a good idea.For those who'd like outside verification (and I applaud you for digging deeper) here are a couple of blog posts, completely unrelated to me, that give you other bloggers opinions of the Networked Blogs App. I had to dig to find recent posts because really no one is talking about this app.
http://www.dilipstechnoblog.com/2014/09/why-networkedblogs-may-not-be-good-idea.html
http://joinchado.empowernetwork.com/blog/networkedblogs-eyes-on-content
Now I'd like to know what your experience has been with this app? Also if you have any questions, be sure to leave them in the comments section below.
Don't forget to join the conversation!
Blessings,
Edie
TWEETABLES
Using Networked Blogs may be hurting your online platform - via @EdieMelson (Click to Tweet)
Why Using Networked Blogs isn't Helpful for Building an Online Platform - via @EdieMelson (Click to Tweet)
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