The real message of advertising?

If the art of advertising (one of them anyhow) is closing the distance between the brand and the consumer, you can’t do much better than this.

Do we know you?  Yes, we know you.  This is sometimes the most urgent question advertising has to answer.

I’m told that the people responsible for this work at Digitas were  Michael Frease and Jeremy Bacharach.  If anyone knows the names of the people responsible at Whirlpool, please let me know.   I would especially like to know the names of the people who did the ethnographies.  Really top notch work all around.

Acknowledgements

Thanks to the magnificently talented Scott Donaton.