5 Tips To Optimize Your Product Listing Ad Campaigns

What is product listing ad?

Product Listing Ads appear when someone searches for your products on google.com or google.com/shopping. Google show the customer a picture of your item, its price, and your store name. Customers who click on your ad are directed to your website where they can buy your item.

One of the most and very important thing to understand about e-commerce product entry Ad is that they are organized by a CPC bid hierarchy. That means whatever ad groups you have set up in a PLA campaign, the one with the highest bid will outrank the others.

Since Google introduced product listing Ads as a part of Google shopping initiative, the internet advertisers and online merchants are now working hard to find the best possible way to optimize the performance of their PLAs.

Here are few tips that can improve the overall performance of your Google PLA.

1) Name your product correctly:

When you are naming your product makes sure that it includes the model, brand, product type, and SKU, and also the other important attributes should be included as applicable like women, men, material etc…. These things attribute your keywords and use them to name your product. This will definitely increase your chance of product listing Ad displaying when users will search for those keywords.

2) Suppress poor performing products:

Always remember products which aren’t converting are eating into your daily budget, the fund which you could be using to promote product that do sell well. Since you know that PLA work on a bidding hierarchy, all you need to do to suppress the product is remove it from its current category and put it in the new Ad group with the lower bid.

3) Increase bids on best selling products:

If you find that some of your product is selling sell on your sit or convert well on Google shopping, you should increase your bid on them. Identify the product convert well in analytics and ten create Ad group to those top performer. The more number of eyeballs your product gets the chances of selling those products increases.

4) Go for accelerate:

Google has an “Accelerated” delivery method in the setting section; this is located at the bottom of the setting page under the bidding and budget tab. If you go according to Google standard setting, Google will show ads evenly over time but the accelerated setting will show ads more quickly until the budget is reached.

5) Create your group targets:

Creating product targets will allow you to select which product are eligible to show on product listing ads and you can also bid differently on different sets of product. You need at least one product target in order to run product listing ads since they tell us what products you want to promote.

Following the above tips we have listed will help you in ensuring that your product data entry are properly optimized. However, search engines continue to make changes and release updates that may affect your strategy but you all need to do is remain current on the acceptable guidelines that are currently being used by the top search engines.

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