Twitter's Influence Problem, Visualized

BuzzFeed's internal data shows that Twitter is a trendsetter—but competing social networks drive more traffic.

Twitter's influence on the media business is substantial, and it's long been considered the social network of choice for newshounds. But Twitter's scale is smaller than some other social networks (cough: Facebook); for many sites, including BuzzFeed, this is particularly true when measured in click-through.

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