It’s Not Who You Know, It’s Who Knows You
His web traffic goes up because many influential sites recommend him. Michael Hyatt, Darren Rowse, even Funny Cat Pix speak highly of Jeff. So, of course, many people learn about Jeff through these connections.
It's tempting to say “it's all who you know.” Clearly, Jeff knows the right people. Think about this for a minute, though. Jeff can only know a certain number of people.
Who knows Jeff, by contrast, is absolutely unlimited.
And what better way to become known by people than by helping them? Jeff's career is built on helping people through blogs, books, speaking and personal connections. He offers help to people he doesn't know and they remember him because he was helpful. And because he was helpful, they'll probably recommend him on their website or to a friend. They may even post pictures of him on FunnyCatPix.com, which increases his fame exponentially. It starts with simply helping.
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