YouTube Steps Up Its Artist Promotion Game

New YouTube For Artists unifies tricks, tools, and a geographical data tool for musicians to better leverage the video platform.

For all of YouTube's success in the cat and hamster space, the video platform is by far the largest music streaming site on the Internet, drawing viewers in with official music videos that lead to a veritable rabbit hole of covers, fan uploads, and original material from every kind of artist imaginable. The site has its own home-grown superstars, and video plays are critical to artist discovery, promotion, chart performance, and, with monetized content, additional revenue streams.

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