REUTS Marketing Guru: Summer Wier

We have Summer again today! Yay! I actually LOVE Summer and her novel, Link, that's coming out soon, so you need to watch this lady.
BIO:Summer Wier is an MBA toting accountant, undercover writer, and all around jack-of-all-trades. She loves reading anything with a smart story and pretty writing.  Link  is her debut novel and the first in The Shadow of Light series. She has three short stories appearing in  Fairly Twisted Tales For A Horribly Ever After  and co-authors the  Splinter  web serial. When she’s not digging through spreadsheets or playing mom, you can find her reading/writing, cooking, or dreaming of the mountains in Montana.Connect with Summer via Twitter @summerwier OR visit her website www.summerwier.com.


1.      Tell us how you came to work with REUTS.Wanting to gain experience in the publishing industry, I inquired about open positions and was initially hired on as a Jr. Editor and Acquisitions Assistant. Not long after, REUTS posted they were looking for a marketing guru, which just happens to be my specialty! So my career as a Jr. Editor was short-lived, but I continued as part of the acquisitions team when I accepted the position as Marketing Director.
2.      What does your job entail? Oh boy, where to begin. I work individually with our authors to formulate a author marketing plan and identify methods that work best with their strengths. The fabulous Tiffany Triechel and I create promo materials and coordinate cover reveals and blog tours (though she is the magic behind the blog tours). Together, REUTS founder Ashley Ruggirello and I tag team social media efforts and PR responsibilities. Ashley and I also develop marketing strategies for the company as a whole, while analyzing competition, and identifying paths for future growth.
3.      What do you enjoy most about marketing? The great thing about marketing is that each day is totally different from every other day. With different projects continuously rotating through, I always have something unique to work on. It's also a ton of fun to help promote fantastic titles and interact with our authors and readers.
4.      What have your experiences been like working with the authors and promoters?Thus far my experiences working with authors and promoters have been super positive. Each author brings different strengths and ideas to the table. Since we have authors in many different areas, it's also cool to discover events and venues in different regions. And the promoters I've worked with are super fun and energetic. What's not to love about that?
5.      What is the hardest part in marketing?The hardest thing about marketing is keeping up with everything. There's a massive amount of pre-release planning, followed by post-release activities, followed by collecting and analyzing data, vetting new promotional avenues and events—marketing is a live beast that requires constant maintenance. And though usually similar promotions can work for a variety of projects (a blog tour, for example), every project is different and yields different results. But whether efforts are successes or failures, there is always something to be learned that can contribute to future campaigns.  
6.      And what is the best part?This is somewhat covered in #3, but I'll add one last tidbit. It's great to see marketing efforts in action, and there's nothing greater than seeing promotional materials in action and achieving goals for author success.
7.      Last question; If you could meet anyone in history, who would it be and why?I'm totally lame at choosing kind of stuff. *thinks for a million years* So you didn't say it had to be a real person. If I could meet anyone in history, I think I'd choose Kiya. (That's right, your Kiya.) I love history, but it's often times filled with very sad stories. I'm fascinated with Egyptian mythology, and I love how the Kiya series has such a real-life feel to it. I'd like to imagine that Naomi was a real woman who, though torn between her heritage/religion and royal demands, was as great and as strong as she was portrayed in your story. And if I could, I'd love to meet her.