How My App Ended Up In An Apple Ad, And What Happened Next
Landing a few seconds of airtime in an international Apple spot, it turns out, isn't simply a matter of luck.
Apple ads are some of the most iconic pieces of television ever made. The "Mac Vs. PC" ads, the Steve Jobs-mandated "Think Different" campaign, and the "There's an app for that" iPhone commercials are now part of computer marketing lore. The recent "Misunderstood" campaign won the company an Emmy, and the "1984" Super Bowl spot may be the most famous television ad ever.
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