Beach study suggests tourists like good weather

Do not assume that tourists prefer good weather when they visit a beach. A study published in the International Journal of Biometeorology in 2013 challenges that easy-to-make assumption. The researchers gathered evidence – rather than relying on mere guesses and assumptions – as to what kind of weather brings beachgoers to the beach.

Here is what they discovered: “The conditions preferred by beach users, as found in this study, are no precipitation, higher temperatures, light-to-moderate wind speed (less than 30 km/h) and low wave height (up to 1.25m).”

Thus, you need no longer assume tourists prefer good weather when they visit a beach – now you know they do. At least, you know it to the extent that the study’s findings are accurate….

—So begins the latest Improbable Research column in The Guardian.