4 Immutable Laws Of Marketing

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Al Ries and Jack Trout, two world-renowned marketing consultants and bestselling authors, present the definitive rules of marketing in The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Here are four innovative rules for understanding and succeeding in the international marketplace:

1. The Law of Leadership: It’s better to be first than it is to be better

Many people believe that the basic issue in marketing is convincing prospects that...