10 Secrets Of Richard Branson: The World’s Greatest Brand Builder

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To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.

~RICHARD BRANSON.

Big Shots, Business the Richard Branson Way: 10 Secrets of the World’s Greatest Brand Buildernot only reveals the secrets of Bransons’ remarkable success, but also draws out the universal lessons and identifies strategies that can be applied to any business or career

1. Pick on someone bigger tha...