Make website action easy

Do you know what the primary goal for your website is? What action do you want visitors to do?

Not everyone knows the answer to those questions. But even if you do know the answer, ask yourself this: How easy is it for people to take that action?

At a very high level, the goal of all online marketing should be to get others to do four things:

Know your organization
Like your organization
Trust your organization
Value your organization

Once they do all four of those things, you want them to take acti...