How Book Titles Turn Browsers into Readers

There’s no “rule” for book titles. Not a single one. They aren’t copyrighted, so you can call your book whatever you want. Call it WAR AND PEACE or WIZARDS OF EARTHSEAor THE CLOUD ATLAS or whatever. You can do what you like.

Got that out of your system?

Now let’s get to work.

Titles are easy for folks to confuse. Ask the guy who wrote thisTHE CLOUD ATLAS how many more sales he got when this THE CLOUD ATLAS got a movie deal. Not a bad problem to have! But when you have two midlist books BOTH call...