How Businesses Can Utilize Google Hangout
When a business gets engaged with social media, there are a lot of aspects to it. A strategy can consist of tweets on Twitter, posts on Facebook and videos on YouTube. It also may want to include a Google Hangout in that strategy.
Google Hangouts, part of the Google Plus array of products is a free, streaming video tool that is easy to use, and can be setup within seconds on a computer or mobile device.
While Google Hangouts have many practical purposes such as video conference calls with colleagues, clients and vendors it can also have a lot of marketing potential. Here are a few ways it can be utilized:
Create Marketing Videos. Google Hangouts don’t have to be live videos. Within them you can record a meeting or presentation and then easily share the video on your YouTube channel or company blog. Remember, content is king, and this a great way to generate content.
Use It To Become An Authority On A Subject. While Facebook and LinkedIn Groups are great tools to showcase your opinion or provide advice on a topic related to your industry, a Google Hangout is a way to humanize your authority on that subject even further by putting video and a face behind the conversation, not just text and photos.
As A Customer Service Tool. A Google Hangout can also be utilized to handle customer/technical support in real-time. By marketing that you are available at anytime via a real person on Google Hangout, can definitely add trust within your customer base, as this is just another real-time option for them to get support or help.
As a Promotional Tool. Besides having new content for your blog or YouTube Channel, A Google Hangout is a great tool not just to promote your products or services, but also your overall brand and industry. Similar to a Podcast, creating a Hangout on a regular basis will turn your company into a library of videos on a topic related to your business. If then optimized properly, this mix of education and promotional videos can help with your Google ranking on specific keywords and terms.
Hangouts are a great way to gain search engine visibility within Google’s universal search engine reach. Don’t overlook them, as it can become a very powerful marketing tool for your business in just a short period of time.
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