Polling for Local Elections

When I was a political consultant, I spent a lot of time trying to provide the benefits of solid polling data to underfunded local campaigns like school board and city council elections. I had studied statistics in Graduate School, and I was sure I had the necessary mathematical background to conduct a poll. Unfortunately, I didn’t at first appreciate the importance of the way questions were formulated to the process. When I began to write my first poll, I had to turn to my new friends in...