9 Tips For Mobile SEO Site Optimization
As you all spend your more and more time on your mobile devices and tablets, but many website are not designed to account for different screen sizes and load times. If your website is well optimized for all search engines, then there are few more additional things that you think while doing optimization for mobile. Check the following things:
Page Speed
Don’t block CSS, JavaScript, or images
Site design for mobile
Don’t use Flash
Don’t use pop-ups
Design for the fat finger
Optimize titles and meta descriptions
Use Schema.org structured data
Optimize for local search
Mobile site configuration
Responsive web design
Dynamic serving
Separate mobile URL
SEO site optimization starts with the understanding of the need of mobile website. Now a day’s mobile is growing, and the marketers are needed to be smart enough by doing the right mobile SEO to optimize the mobile site. As one in every 4 searches which happens on mobile – 50% of the mobile searches are using their device.
Mobile SEO is quite different from desktop SEO what we do. Google announces separate changes in its quality for searches for mobile and desktop including
Localized Results- Google place Listing.
Different levels of Engagement.
Different ranking Algorithm.
Search behavior Different.
1. Redirecting users to correct URL
While redirecting your user make sure that they are accessing your correct URL from their mobile. Use server side redirects (301s or 302s) instead of redirect through JavaScript’s. Use the 301 redirect for mobile which is most recommending.
2. Optimize Embedded Videos and Images
You have to careful that your video and images are responsive for mobile. Avoid using flash in your video because it is slow on your android device. Even if you want to use flash in your video then make use of HTML5. Then you test your video to get best user experience. You can use mobile Emulator like – “Opera mobile Emulator” (http://www.opera.com/developer/mobile...) to check.
3. Test the Page Loading Speed
It’s a study that 74% of users leave the webpage if it takes more than 5 seconds. Use Google page speed Insight tools (https://developers.google.com/speed/p...) to test and you will get recommendations on how to improve the speed.
4. Mobile Sitemaps
You can create separate XML sitemap for your mobile site and you can submit to Google and Bing. You can keep your mobile pages separate with your desktop pages. This will be beneficial for you that there is any indexation issue. You can check in Google webmaster Tools will give you the report.
“Click on Crawl > Crawl Errors and choose the Smartphone tab. On the Webmaster Tools dashboard click on Fetch as Google, enter the URL and click on Fetch.”
5. Don’t Forget To Optimize Local Search
Make sure that your website is submitted to Google with your complete business address, hours of operation and contact information.
6. Optimize Your Website Content
Optimize your website content with the relevant keywords related to your services. You can use the following keyword tools:-
https://adwords.google.co.in/KeywordP...
http://ubersuggest.org]/
http://keywordtool.io/
7. Conversational Tone and Voice Search
Now a day’s more and more people use voice search. So, an SEO strategy promotes your specific location and makes use of conversational search terms in content.
8. Make Mobile Friendly Meta Tags
Meta tags should be mobile friendly. Recommended is:
Title=40-60 Characters and description=90 Characters
9. Fair Design Focused on Usage
Keep your mobile site easy to navigate. Avoid irrelevant design elements and optimize your website in a way that all important information is precisely visible and easy to find. Use Google Analytics to track your mobile traffic data.
Click on: Acquisition>All Traffic>Medium>Organic Search Traffic>Add a Segment>Mobile Traffic and Tablet Traffic, and click on apply.
Finally, optimize your website by using above tactics to ensure mobile SEO success for your website.
Thumbnail courtesy of shutterstock.com
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