Day 1 Review of Mautic: Marketing Automation

It no longer seems fashionable to release large, fully-featured, open source platforms. It's much more common for developers to release small libraries or frameworks.

Mautic is rare - it is a brand new, open source platform with a ton of features. It's also unusual because it focuses on marketing, an industry often ignored by open source developers.

Mautic is a marketing automation platform, competing with the likes of HubSpot, Pardot and Silverpop. Many of those commercial products are hosted (so you can't modify them easily) and extraordinarily expensive.

Is there opportunity for an open source rival to HubSpot? Absolutely. Can Mautic seize that opportunity? Let's find out ...



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