Marketing 101: Back to Basics
The whole point of marketing is to introduce the world to You. You might be your service or product. You could be an idea or an organization. You could also be, well, you. Whatever it is you want people to know more about, marketing can help and it starts with flipping an old adage upside down: It's not who you know, but rather who knows You.
Consider the most well-known, traditional marketing methods. Advertisements on TV, billboards, radio, what have you. They all do one thing. They put a message in front of a lot of people, and they repeat it. A lot. The more people see the ad, the more people know about a product or service. And the more times those same people see the ad, the more that brand will stand out. Basic idea and pretty powerful.
And yet, marketing is broken.
Helpeting is a marketing tool and it's powerful partly because it leverages the same principal of remaining in the forefront of someone's mind, even when they're not shopping for your product or service. At the same time, helpeting has some very important distinctions that serve to make it even more effective:
Marketing is about self-promotion. Helpeting is about promoting others.
Marketing is about volume, spamming people with your message until they remember you. Helpeting is about serving people and building relationships that turn into business.
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