The CEO Of The Future Is A "Designer-In-Chief"
A trends report from Wolff Olins says CEOs are starting to harness the good ideas of others rather than cracking a whip.
A century ago, the CEO was a fearsome whip-cracker. Fifty years ago, he was motivator dangling corporate incentives. And now, according to the 2015 Wolff Olins Leadership Report, the CEO has evolved into something new: The Designer-In-Chief of corporate culture, a mentoring figurehead who gets into the trenches with his employees and inspires them to create the next great innovation. How? By instilling them with the qualities that designers have: the ability to recognize problems or opportunities, propose fixes, and iterate those fixes until they've found the one right solution.
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