Announcing My BIG Secret!

Those of you who follow me regularly know that I’ve been hiding something.

Something has been brewing with some movers and shakers in the indie publishing industry!

If you’ll recall, a few months ago, I joined a team called Indie Visible, a referral site that vets the various industry professionals–such as cover artists, website designers, editors, photographers, marketing experts, book formatters, and publicists–and recommends them to authors looking for guidance as they navigate the sometimes scary road of self-publishing. Indie Visible’s motto is: “Defending literary justice for all.”

My role, until recently, has been to contribute articles to the Indie Visible blog.

Little did I know that this group of amazing professionals had something much bigger in mind for me!

Because I track my sales daily and keep records of all my marketing experiments, they collectively propositioned me. And I couldn’t refuse!

They want to give me an EXTREME MAKEOVER!

It’s like I’ve won the frickin’ LOTTERY!

All of these amazing professionals are going to revamp my covers, redesign my website, re-envision my logo, rethink my brand, and restructure my marketing plan.

It’s not that I haven’t done a good job on my own. In fact, I’ve managed to do quite well.

Indie Visible wants to take me to the next level…and beyond!

They want to use me as their guinea pig in a massive, long-term case study to show the world just how far an indie author can go if she or he has the right team of professionals working together.

They essentially want to make me a rock star!

I want to point out that there’s nothing wrong with my current covers or my website. My cover artist is a rock star in her own right, and she created designs based on my wants and needs. My readers and I both have LOVED my covers. And my website, while not fancy, has gotten better and better over the past few years.

But the professionals over at Indie Visible want the covers and the website and the logo and the branding to all talk to each other and impact my target audience in a new way.

“We can rebuild her,” they said.

So we are kicking things off with a revamping of the covers in my Purgatorium Series. A “revamping” maintains the original concept but puts a new spin on it. The original concept and photography (which I love) were created by Melinda VanLone. Then Victoria Faye of Whit & Whare added her new spin (which I also love):

So what do you think?

This is only the beginning.

“We can rebuild her,” they said.