What to Write About?
It’s no secret that when it comes to blogging that content is key. Along with photography but for today my focus is on content.
The whole goal of having a blog is that someone will read it. To get people to your blog there has to be something worth reading. The ‘what’s in it for me’ syndrome. What’s in it for your readers?
If you’re anything like me, you tend to wonder why anyone would want to read anything you write because nothing seems all that entertaining. But then I tend to be my own worst critic.
Because I want to make my readers happy, I spend a lot of time putting together my editorial calendar. This is to make sure that what I’m planning on writing about people will find entertaining and informative.
I try to do the following each week:
A personal post. About me, my life, the kids, you get the picture.
A helpful post. Whether it be about blogging, social media or writing. Just something that contains information that may help someone else.
A food post. Not because I’m some awesome cook (pretty much the opposite) but I do enjoy cooking and I find it fun to try new things and blog about them. This is actually the one area that when I started blogging I never thought I would be doing. But I love it.
A post about something I’ve done or tried. I guess this also falls into a personal type post but rather than just a personal essay type thing this post actually contains information. Whether it’s useful or not, only you can be the judge.
Then I end the week with a Fab 5 Friday post, which contains 5 of my favorite post from the week or I spotlight another writer or blogger. This gives me a chance to share and give back to other great bloggers.
This list of blog post types is fairly consistent year ‘round. But then I do mix it up here and there depending on my overall monthly goal and theme. For example, March is about travel so I will probably write some of the personal posts with a travel theme in mind and one or so of the helpful posts of the month will be on travel.
April is going to be about spring so I can brainstorm how spring topics can fit into the type of posts I want to write.
Knowing this is my basic line up then makes the job of coming up with specific post content that much easier. Plus people know what to expect and they can look forward to what’s coming.
There is no one right way and this schedule of mine isn’t set in stone. I can change it up any time a mood strikes me but it helps me to plan better and not have to scramble at the last minute trying to figure out what to write.
How do you plan your posts?
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