Good To Great: Why Some Companies Make The Leap…And Others Don’t

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Most men would rather die, than think. Many do.

~BERTRAND RUSSELL

Jim Collins says that Good is the enemy of Great. Why?

We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority becom...