McDonald's Social Media Team Will Answer Literally Any Question Except One

It's almost like there is one issue they don't want to confront. And, amazingly, what they're hiding isn't even about the quality of the food.

McDonald's recently conducted an interesting experiment in pseudo-transparency. It invited consumers to ask questions about its food, some—like "Pink slime: What's up with that?" and "What's in a Chicken McNugget?"—with the potential for horrifying results. But a slick ad campaign, with answers in the form of behind-the-scenes videos starring a former Mythbusters host, is by definition never going to result in an expose. Nor is it going to convert anyone who is not wont to eat at the chain to start.

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