Can Ello Finally Explain Its Existence?

The mysterious, once-buzzworthy social network just hired its first chief marketing officer.

Ello isn't trying to take on Facebook. At least, that's what the social startup has been insisting since its media-fueled five minutes of Silicon Valley fame last year. (Fast Company wrote a few articles at the time.) So what is Ello? A place for artists? A political statement? It's hard to tell.

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