The Intelligent Man’s Guide to: Consumerism (Part 2: Progressive Obsolescence & The Secret Power of Women)

This ad (to the right) is highly “incorrect” in modern consumer culture. But that wasn’t the case 50+ years ago. Although it wasn’t her intention, Christine Frederick is responsible for this gradual change in culture (and advertising). Christine Frederick was a home economist, editor of multiple papers and an advertising research expert who specialized inContinue Reading...

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