After Sales Service: The Key to Long-Term Growth

The success of every business is based upon relationships. When I started my commercial real estate company more than forty-five years ago it took me a month to raise my first $5,000 of capital. Today I raise $1,000,000 with one email. Why? Strong relationships, which I have built by providing continuing after sales service.

The importance of after sales service is simple, but often ignored: It takes far more time and energy to gain a new customer than to sell your product repeatedly to those...