Announcing: Product to Profit Masterclass
One of the best feelings you can have in business is to create something and then have someone show their appreciation by purchasing it. That small action seems so simple and mundane when you write it as one sentence, but if you’ve never experienced it, you don’t know how amazing it actually is.
As creators, we pour our time and energy into our projects and products. We devote countless hours with the hope of validation (read: purchases). But for many people, they don’t get to the validation stage. They end up stuck somewhere in between “hell yes, people want to buy my stuff!” and “why the heck don’t people want to buy my stuff??”
Have you ever heard of the “hero’s journey?” I bet you have. It’s a storytelling device used in movies, books, etc. all the time. You have a person (before he/she’s a hero) start out with nothing but an idea. Then that person decides to turn that idea into a reality. Inevitably something goes terribly wrong somewhere along the way, and they have to fight some epic battle. They barely win the battle, come out a stronger person, and achieve their idea/dream/goal. They are now the hero.
So how does that relate to business?
Very simply, every business has its own hero’s journey. It starts as an idea. Then it goes through the creation process (sometimes a long and arduous process). There’s always some type of failure or bump in the road (or an epic sword-filled battle). There’s a ton of trial and error. And then… Success!
However, the majority of people’s businesses only make it to the failure part of the journey, or if they’re “lucky,” the trial and error section. So many people never get to enjoy the taste of glorious success (read: customers buying their stuff!).
If this sounds familiar to you, you are not alone! I’ve experienced this same journey with my various businesses over the years. For the first few years of being an entrepreneur I only focused on service-based businesses. But a few years ago I dipped my toes into the world of products. Things I could spend time building, launching, and setting aside. These products had many different legs to stand on and were able to make money in a multitude of ways (without countless hours of my time!).
Over the past three years I’ve built and launched somewhere between 7-10 products. Products like my recent book, a few online courses, a t-shirt store, and more. Some of them did well. Some of them did really well. But one thing they’ve all had in common was a product to profit roadmap.
And that’s where my next project comes in: The Product to Profit Masterclass
The Product to Profit Masterclass is a collaboration between myself, my buddy Paul Jarvis, and our mutual friend Nathan Barry. We’re teaming up to bring you a 3-hour live online masterclass on February 26 at 1pm EST that will help you take any idea you have and show you the exact steps to make it profitable.
This masterclass will show you how to make actual money from your ideas by learning from all the mistakes and failures we’ve made along the way. We’ll share specific steps on how to grow your audience, how to validate your product (before wasting time and money), the most efficient way to build the actual product itself, launch sequences that work extremely well for us, pricing and positioning advice we’d wish we’d had, and much more.
We were going to charge $499 to attend this masterclass, but instead I convinced Paul and Nathan to use the Bumpsale pricing. So, as of 10am EST today, the tickets for the Product to Profit Masterclass are on sale starting at just $1. Each time someone buys a ticket to attend the class, the price will increase by $1. The sooner you buy, the better the price of your ticket!
NOTE: All of the content from the masterclass WILL be available after February 26, but ONLY to the folks who purchase a ticket before the event. After February 26 you will not be able to purchase this masterclass or get any of the content from it. If you can’t watch live on February 26, don’t worry, we’re recording the class and you’ll get access to it forever as long as you’ve purchased a ticket ahead of time!
If you want to take your existing product or an idea you have for a new product and turn it into a profitable business buy your ticket to the Product to Profit Masterclass now.
I’m super excited to co-host this class with Paul Jarvis and Nathan Barry. They’re two incredibly smart and successful guys. I want you to learn from our mistakes and successes over the years and apply them to whatever product you’re currently building or have already built and are trying to sell.
Hope you’ll join us next Thursday!
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