Q&A: “I’m about to launch a website. Any advice?”

Here’s another question I was asked recently:

“I’m about to launch a website selling scotch whisky. Can you offer any advice?”

Hi there,

The main piece of advice I can offer is to put yourself in the shoes of the people who are (or will be) visiting your website.

Who are they and what do they need?
Are they looking for a gift for someone they know is a whisky-lover but don’t know where to start?
Are they whisky experts who are looking for something interesting that they’ve not come across before?
Ar...