At its most basic level, marketing deals with ways of finding customers for your product. If you are an author, then your book is your product. Of course, you may have other "products" you are trying to gain customers for. You may have a newsletter you are looking find subscribers for; you may have a consulting business you are looking to find clients for; you may have a social site you are looking to find "friends" or "connections" for. So marketing does not always deal with selling a product f
Published on March 12, 2009 05:00