Why The Quiet Death Of Target's Dud Streaming Service Is Bigger News Than You Think

Target Ticket was the VOD service you didn't even know it had, but its shuttering could foreshadow a major change in home video retail.

Target announced this week that the company is shutting down Target Ticket, its transactional Video On Demand service, effective March 7. If your first thought is "I didn't know Target had a VOD service," you're not alone—while available on a wide range of devices, the app is almost completely invisible in Target stores and on Target.com, and nothing other than the Target name sets it apart from competitors.

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