Need to raise more questions in your fiction? Try starbursting

Journalists are trained to always ask six core questions when developing a news story: Who? What? Where? When? Why?  How? The corporate world has a clever way of visualizing them: on a six-pointed star. For corporations, the center of the star would list a new product or service, and executives would use the “starburst” to develop key questions to help them think through the practicalities of creating it: Who needs it? What do they want from it? Where do customers ask for this kind of th...