When Books track your Behavior (just like Games do)

From the across-media department, I find it interesting that readers and writers now worry about their reading behavior being tracked by their e-readers, as this New York Times article attests.

It’s interesting because we are by now completely used to this in games. Did we give in too easily?

I have even used user statistics to argue that games were too long, but this kind of tracking can also be seen as a dystopian future for books:

But not everyone in the literary community sees the ability to track reader engagement as a good thing. Francine Prose, writing in the New York Review of Books, imagined a not-too-distant future in which “writers (and their editors) could soon be facing meetings in which the marketing department informs them that 82 percent of readers lost interest in their memoir on page 272. And if they want to be published in the future, whatever happens on that page should never be repeated.”

Yet this describes what game development is already like in the present day, with extensive use of user testing for determining which levels to cut, edit, shorten etc…

Does this mean that we are framing video games too much as products, and too little as expressive artifacts?