Case Study: The Great Cookbook Publishing Experiment
I’ve been kicking around for nearly a decade in the Internet Marketing circles on the web trying to find a way to “make it”. I’ve had at least one active website since 2006 in pursuit of that endeavor. ProWebWriter was never really about “making money online”, it was more about having a place to showcase my writing as I sought employment. Then it evolved to my crude attempt at creating a community for writers to just sitting here for a year or so while I worked and had very little time to dedicate to what it is now. Okay, so it’s still in the infancy stage of being the community that I envisioned, but I am actively working toward that end.
What a lot of blathering just to tell you that in my Internet Marketing travels, I recently came across a blueprint for making it big on Amazon publishing ebooks for Kindle. I’m no stranger to self-publishing on Amazon. I published my first book in 2010. It’s only gotten easier since then. So, when I came across this and it was something I could do fairly easily, I decided to give it a try.
The Blueprint
So this blueprint was published by a kid on the Warrior Forum and shared in The War Room, a private forum. It was free, so I grabbed it and went through it. The information was from 2012, so I wasn’t sure if it was still relevant, but figured I would give it a try anyway. If you are interested in the blueprint, I’ll be creating my own version outlining my experience with a few extra things added in. Get your premium membership today, so you don’t miss it! I’m doing a HUGE giveaway on the forums right now where you can get a FREE lifetime membership!
The General Idea
The general idea of the blueprint is to create a cookbook. There are a number of ways to approach this. You can do a themed book or one pertaining to a certain diet plan like vegan or paleo. You can pick a certain dish, and create a collection of recipes for chili or lasagna. It’s really up to you. You can perform some decent research about what is selling by using Amazon itself and perusing the best sellers for different categories. You can take note of what kind of covers attract buyers, what the top sellers are focused on, and more. Then, the rest goes like this:
Publish your book to KDP (Kindle Direct Publishing)
Price it strategically
Run a free promotion for 24-48 hours
Watch sales come in
Rinse, repeat, link all books together inside and in Sales Page description
The Result
I published my first cookbook about a week and a half ago. I ran the promo over last weekend. It was downloaded free 1,544 times. So far, I’ve sold 109 copies in the last week. Of the 5 other books I’ve published to Amazon, I’ve never had a result like this with ALL of them combined. Now, I realize the numbers are not of viral proportions. It’s not like I’m J.K. Rowling all of a sudden, but it was enough to land my book in the #1 spot as a Kindle Best Seller for a brief moment. Long enough that I could grab a screen shot!
Now, I realize this proves nothing, but that IS my book in the #1 PAID slot. I don’t want to reveal too much here. You can already see the niche I chose if you look closely.
Halfway through this week, I published my second cookbook. Again, the free promo has run over this weekend, and it has been downloaded 923 times so far while sales of the first book have remained steady. This is going exactly how the blueprint said it would and that’s a first for me!
Why Cookbook Publishing?
For sure, I wish I could have accomplished this with my novel or one of my non-fiction titles, but hey, I did it! I got some cash coming in. Being able to produce a book in less than a week means an ever-increasing monthly paycheck. I am down with that! There’s always time to accomplish this with my other writing endeavors as long as regular money is coming in and if it takes cookbook publishing to do that, I’m game!
It was so crazy-easy to do and required very little promotion. With the marketing question already answered, there was nothing left to do but publish and watch the numbers go up everyday. ANYONE can do this. I plan to explore and find other niches as well. I suppose there will be many more case studies to come.
Where Can I Find Out More?
Google it! I’m sure the guy who wrote that blueprint didn’t pioneer the concept
Join my forums, member site (a free or $15 initial investmet), or both. My full report on my experience is there
Join the Warrior Forum, pay to join The War Room ($97 per year), and find it
Stay tuned! Get on board and help me build this from the ground up. It’s going to be HUGE.
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