Why Fax Won't Die

As long as some continue to insist on faxes, companies keep working to make sending a fax feel like you're not sending a fax at all.

When OrderSnapp, a company that helps restaurants take orders online, works with its clients, it lets them choose how they want to be notified about incoming orders. Some prefer email, and some would rather get push notifications through their phones, says company president Ron Resnick. But a substantial number of OrderSnapp's clients—somewhere between 30 and 40 percent, Resnick estimates—prefer to have their customers' web and app orders delivered through a technology that has been rumored to be extinct: the fax machine.

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