Start With Why: How Great Leaders Inspire Everyone To Take Action

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Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

People don’t buy WHAT you do, they buy WHY you do it.

Start with Whyanswers the following questions:Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater l...