Basic Social Media Optimization Tips That Can Make A World Of Difference

Social media is one amazing media to communicate with the masses in real time. It can single handily turn your brand from a “nobody” into an “everybody.” While content plays an important role in your strategy, so does your appearance. Remember, first impressions are everything. Here are some general, easy optimization tips to set your social media marketing into complete success.

Instagram:

Instagram doesn’t allow for clickable URLs in your photo and video descriptions. Make sure your profile includes your company URL, since it is the only place within your profile that is actually clickable.

Facebook:

Make sure your cover photos are always branded. It is the first thing a user’s eye will go to when they visit your page. Use it as a giant virtual billboard to give viewers your philosophy or at least a reason to contact you.  Omitting this area is definitely a huge missed opportunity.


Create custom apps for your social media profiles right on your Facebook page. It is a great way to get exposure for your other social networks. You can easily create these by typing for example “Twitter app” on the Facebook search bar. Then click on it and tell the app which page you want to add the app to. Simply add your handle or profile name and within seconds people can also follow your tweets, pins, grams, etc right from Facebook.


Fill out your profile fields. Every business page on Facebook gives admins the ability to have a profile, don’t leave them blank! Fill every one of them out with quality, accurate descriptions as the more information you give to the reader the more potential they have to contact you.

YouTube:

Not only is YouTube an enormous social media channel; it is also the second biggest search engine in the world just behind its parent company Google. Did you know though that when a user accesses YouTube via a mobile device they couldn’t see your description or hyperlink?  In addition, mobile devices don’t allow for users to see your channel descriptions and social links that are visible when viewed on a desktop or laptop.  In video annotations also aren’t accessible via a tablet or smartphone.  Check YouTube analytics on your channel to see where your traffic is coming from. If the majority is coming from mobile devices you should consider altering your videos in a way to make them more describable when viewed via a mobile device.


Similar to Facebook, YouTube also allows you to include links to your other social networks right on your channel.  You can do this by clicking the top right corner of your channel art and click “Edit Links”.  You can then create up to five custom links including your website blog as well as your other social channels. Once you hit save little icons will now come up on your channel page in the art section. This is a great way to promote your website and get more fans and followers to your social networks.

Optimizing social media profiles takes just a few minutes to complete, so there should be no excuses for forgetting about them. They can make all the difference in the world in getting that new client you have been looking for!

Image from shutterstock.com

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