Are We Designing Nutrition Labels All Wrong?

One recent study says yes—and offers a better way forward.

Nutrition labels have the best of intentions—to keep us healthy—but they sure don't have the clearest of formats. Four in 10 North Americans admit to no better than a "partial" understanding of them, according to a recent Nielsen survey. Serving sizes, percentages, grams, daily values—parsing out what it all means requires more math, time, and vitamin analysis than most of us care to apply on an empty stomach in a crowded aisle.

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