Years After Their Bus Ad Alienated an Unexpected Group of People, Two Atheists Explain What They Learned

A few years ago, the Dallas-Fort Worth Coalition of Reason launched an ad campaign on the side of local buses. It was a mashup of the faces of dozens of local atheists/agnostics made to look like an American flag, with the message “Millions of Americans are good without God.”

The billboard received the usual share of outrage from Christians who felt this was somehow an affront to their beliefs. (Not surprising. By now, we’ve just come to expect that.) But it also prompted backlash from the loc...