In A New Marketing World, The Product Is The Message

Dan Formosa, a veteran design consultant and the president of the product design jury at this year's Cannes Lions, reminds us that the Internet age has returned us to a time when product is the heart of a brand.

Two revolutions in technology took place over the last 75 years that significantly affected our lives as consumers. They also had a huge impact on the meaning of brands, the influence of advertising, and the commercialization (and over-commercialization) of the world we know. They should come as no surprise—the first was television; the second was the Internet.

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