The revamped approach—featuring deeper integration between iTunes and Beats—may soon be here.
Since Apple acquired Beats last year for $3 billion, the lingering question of what would become of both iTunes and Beats' streaming music service has not been entirely answered. So far, both have remained independent, one offering on-demand streaming subscriptions with the other offering paid downloads. 9To5Mac is now reporting that its heard from people within Apple how the company might move forward with its music plans.