How the Super Bowl Always Scores a Touchdown with Social Media

Social Media and the Super Bowl

Social media, particularly Twitter, and the Super Bowl have long been close bedfellows. In fact, each year it seems as if social media becomes an even more vital part of the Super Bowl experience and what people talk about the day after.

In 2014, when the Super Bowl experienced a power outage, Oreo won the day with a clever ad.

 

 

 

 

 

 

 

 

 

 

 

This year, while the power may not have gone out, there was still more than enough to provide a thriving social media commentary. Here are the top three campaigns that conquered social media for #SB15.

#LeftShark was a definite Super Bowl winner, or MVP as it were. Katy Perry performing fantastically during her half-time show set was not nearly as interesting as the shark on the left—a costumed shark who had his own ideas and moves. In fact, @LeftShark ended up getting his own Twitter profile. But what’s not to love and talk about when you have a possibly drunk costumed shark on stage?

 

 

 

 

 

 

 

 

 

 

 

Another Super Bowl social media winner, or loser, depending on your view, was Nationwide. Nationwide, in an ill-conceived marketing move, created one of the most depressing Super Bowl commercials of all time. And pointing out faults is where social media truly shines. Thanks to Nationwide’s commercial about children dying, Twitter went crazy and the memes were out of this world.

 

 

 

 

 

 

However, the true winner of social media during the Super Bowl was #LikeAGirl. An inspiring commercial by Proctor & Gamble set off a flood of social media support and over 50 million views on YouTube. Sometimes the best does get talked about the most, and that’s what we like to see.

 

 

 

 

 

 

 

 

 

 

 

What was your favorite social media moment of the 2015 Super Bowl?

 

This post was written by Kelly Vo. Kelly  is a Strategy Director with Media Connect Partners. She also has two Huskies and looks forward to anytime in snowy weather.