Testing Reddit Advertising for Nonfiction

The biggest boost in book sales I’ve ever seen is from when the review of FMSE went on Reddit’s sysadmin board.

Reddit has a self-serve advertising platform, with a minimum buy of $5 for 5000 impressions. I’m willing to risk $5 on an experiment.

So I now have a sponsored link on Reddit, pimping Sudo Mastery. I would post a link, except you lot would click through and mess up my impressions count. If you’re reading my blog, I’m going to assume you are aware that the book exists. If you have not...